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Introduction of
Services Before describing the
services we provide, it is important to
understand how we see our clients' customers. We
break them down in to two segments - The first
time customer and the repeat customer as
described:-
1 - The first time customer
- is drawn to your business through some form of customer acquisition
process. These
processes may include marketing programs such as: Advertising through TV
& Radio, Print
Media, Signage, Business Cards & Fliers, Web
Site, Referrals and Direct Mail Campaigns to
name the most popular methods. We provide many
of the services here, excluding TV, Radio &
Print Media Advertising.
2 - The repeat customer -
is a loyal customer who has been to your
business before and is tied to it through some
form of customer retention process.
These processes normally include: Superior
quality & convenient friendly service and some
form of loyalty re-contact program. We provide
re-contact programs.
We are a
specialised
database marketing
service provider, working in the motor industry,
to improve customer
retention rates and acquire customers. Our
Customer Retention Programs are unique and
designed to make
database marketing easy, efficient and
profitable, leaving little work for our clients,
other than reviewing results from our reporting.
We cater for small or large franchises that use
any of the popular Dealer Management Systems
(Business Operations Software). Our services
focus on
cleaning databases to make even the worst
of databases look professional in the eyes of a
customer when the information is used in mail or
e-mail merges.
When it comes to the information
we provide in our reporting
analysis, our clients sometimes comment, “that we are not for the
faint hearted”. A Dealer can be shocked when
our reporting
highlights evidence of customer loss. We are
motivated to reverse negative trends and replace
them with positive results using our customer marketing
processes.
Summary of services include:
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1-
We show dealers the benefit of winning back lost
customers using a targeted, consistent marketing
approach, which allows us to calculate the
profitability of improved customer retention. |
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2- Our programs provide an external, affordable,
accountable solution to Database Marketing,
which is suitable for businesses looking to
start database follow up, or outsource an
existing department. |
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3- Each customer contact is personalised, and
targeted offers are delivered to customers based
on factors such as kilometre range, length of
ownership and make or model. |
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4- Our
communication delivery methods to our clients
customers include: Construction of message &
artwork, Digital Mono or Colour Print
letters, cards, fliers, E-Mail, SMS and Web. |
Our
Services
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