Customer Retention Solutions 
 

In this section you'll find a brief description of the specialised programs we run for our clients. Some of these are run on a monthly basis and others run less frequently when required. 

 

Auto Dealer Solutions is a one stop shop because we manage everything from set up, marketing creative, training, delivery, reporting & review.

 

Service Reminder Program:

 

Stop your service customers driving away!

 

Our Service Reminder Program is one of our signature services. We provide letter templates, staff training and specifications for data extraction to meet the needs of our targeted contact. Communications with your customers is via full colour print letter or email and we manage the contact with customers who are either, due or overdue for service ensuring their cars are maintained to factory standards. During the cycle of customer contact which comes with this program, the dealership is informed of retention rates at the following intervals:

 

· Initial retention which is prior to marketing commencement

· At the first stage of marketing contact

· The second stage of marketing contact

· Final retention rate combining all information.

 

We also provide information which show record types and quantities, and we list customers with poor quality records so these records can be corrected for future use. We have a privacy process which protects customers rights not to be contacted, and our targeted marketing strategy ensures best offers are used for best customers which maximises your marketing spend.

 

On past results, a typical dealer with vehicles on 6 month service intervals can expect up to a 20% increase in sales once the program process reaches full maturity at 12 months. Calculate this improved result over a sample of 1000 vehicles, factor in the average spend per customer and you’ll see it equals a substantial return in dollar terms. This then opens up the opportunity for further sales through repeat business. Analysis sample.

 

Our analysis reports are custom built and comprehensive showing dealers what 100% of their customers are doing, rather than just some. The program targets various customer groups by age and allows dealers to vary special offers accordingly to give maximum benefit for them & their customers. Correspondence is delivered by letter and e-mail depending on what is available in the customer record.

 

We can show you how affordable it is to have customers turn around, and drive back to  your dealership. This is a form of loyalty program which provides maximum control for dealer service departments.

 

Give us a call and start to recycle your customers using Auto Dealer Solutions.

 

 

 

Used Car Extended Warranty Program:

 

This program is designed to improve Used Car sales customer conversion into Service Customers. To achieve this objective we use a Dealership’s extended warranty program as leverage and we contact customers in a similar fashion to our Service Reminder Program. Our clients' customers are contacted about maintaining their warranty and we manage the contacts and analysis reports. Letters to customers include the following types:

 

· First service reminder

· Second and final warning letter

· Optional third and final warning letter

· Cancellation of warranty letter

 

Retention rates in excess of 80% can be achieved using our System. Calculate the number of used cars sold in a month and compound the revisit rates by recycling customers through service over a typical three year period - result - a powerful increase generated to the service department bottom line.

 

Our process includes, full monthly reporting which pinpoint retention rates and count cancelled contracts.

 

Our system maximises Used Car Sales customer returns to service, is extremely comprehensive, professional and removes much of the hassle a dealer faces with the implementation and ongoing management process.

  

We can also help you manage your own full administration, which includes dealer specific books, registration and operating procedures to follow.

 

 

New Car Database Sales Promotions:

 

Using a dealership's sales database, we build a quick reference database which is cleaned and de-duplicated allowing us to quickly extract segmented customers by age and model. We are then able to provide professional mail pieces which can include double sided full colour printing and mailing services. Mail delivery can be in the form of mass e-mail messaging and can include E-News publications.

 

This service is extremely price competitive when considering one additional new car customer will cover the costs of a standard mail-out to approximately 500 customers.

 

 

Service SMS Pre-Booking Reminder:

 

We also offer the delivery of Service Department pre-booking SMS’s, which reduce service department “No-Shows”. Dealer’s using SMS reminders have recorded improved profitability in a number of ways. One of these is that the SMS message service helps ensure closer to full production hours are met and another is that our service frees up staff time so they can sell and care for customers.

 

Once engaged, Auto Dealer Solutions manage the whole process which includes providing a report showing booking numbers and contacts made. SMS reminders have other benefits, including policing pre-arranged customer arrival times and helping to reduce customer check in congestion.

 

 
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