ADS conducts Customer Relationship Management (CRM) health checks for Dealers. Every dealer delivers some form of CRM, some better than others. We can provide a thorough review of a Dealer's CRM spend and determine if performance matches expectations. This could include a review on an internal or externally provided CRM.

•   Are you wondering what effect your service reminder letters are having on your service customer retention?
•   Are you wondering if or at what level your Used Car customers are being converted to service customers?
•   Are you wondering how many of your New Car Customers are repeat buyers?
•   Are you aware of actual penetration rates of your post service follow up?
•   Would you like to know what the real costs of your CRM programs are?
•   Some marketing companies claim sales they have made on behalf of their client when these sales claims are not justified. As an example - For Service Reminder Follow up, each dealer should know what their benchmark return rate is at 6 months, 8 months and 12 months without marketing and then switch a marketing campaign on, to see the change in retention rate. Would you like to know what your benchmark customer return rate is?
•   Do you have marketing results from an externally hired company which are confusing and you want to know the real effect they are having on your business?
•   Are you concerned about the state of your database, want it cleaned and don't know where to start?

If you answered yes to any of these questions an ADS provided CRM Health Check should be on your list of must do's. Contact Us today.